Artist: Ra Ra Riot
Album: Beta Love
Label: Barsuk
Release Date: January
22, 2013
Review by: Sean
Kayden
After
the departure of cellist, Alexandra Lawn, Ra Ra Riot decided to change gears
from baroque pop rockers to electro-pop advocators. Perhaps her choice to leave
the band had to do something with the decision to go down a different path.
Nonetheless, their third album titled “Beta Love” is the band’s first venture
into the overcrowded playground of synthesizers. As the album progresses, it
becomes abundantly clear this is the band’s new style of choice, one which they
don’t necessarily pull off as well as their competition. However, the effort is
a bold one given their fan-base and while I must praise the band for breaking
out of their own bubble, it’s just now they’ve entered into a bubble ready to
burst. “Beta Love” is a risky removal from the band’s initial style. Despite
that, Ra Ra Riot may have experienced a mild artistic crisis as they were
developing their latest album. Whatever the case may be, the hit or miss factor
plays from track to track.
“Dance
With Me” kicks the album off in high gear. It’s an early indication of how the
album will play out. It’s a fun track that will have you dancing in no time,
but like with most songs found here, the emotional potency this band had on
previous albums seems to be missing. It’s been traded in for frantic beats and
modern technology. “Binary Mind” is a fine follow-up track. It has a great
chorus and by far the most buoyant song off the relatively short album. Like
the first track, it’s an amiable song, but everlasting it is not. My favorite
track is the eponymous track, “Beta Love.” It’s sugary sweet with a killer
falsetto to boot from frontman Wes Miles. The track is definitely slower than
the previous two and while it is a synth-driven tune, it’s proof that Ra Ra
Riot can pull off something great. The following track is “Is It Too Much.”
This is one a slow electro-pop song that does try to mimic their previous
sound, but with the added electronics. Strangely enough, it works and quite
well. Sure the sound is moderately low beat and remains fairly consistent
throughout, but with the inordinate vocals and beauty of it all makes for
something surprisingly moving.
Unfortunately,
Ra Ra Riot goes into a strange land with “What I Do For U.” A dreadful song
that lasts less than two minutes that has altered vocals, space-like beats and
indiscernible lyrics at times. “When I Dream” is another stinker. While I can
enjoy the slower side of Ra Ra Riot, this one just drags you down. Maybe it’s
because Miles’ falsetto is nowhere to be found, but this doesn’t feel like a
traditional Ra Ra Riot tune. However I guess after this album, there really
isn’t anything traditional about this band any more. “That Much” is a
considerable improvement over the last two tracks mentioned, but unlike the
first half the album doesn’t come close to being praiseworthy. It’s yet another
song lacks a certain pizzazz. With an abundant of samples thrown in the mix and
an obnoxious background of the lyrics “that much” being played in fragments, it
becomes more annoying than welcoming over time. There’s a saving grace in the
final act with the closing track, “I Shut Off.” Ra Ra Riot gathers much needed momentum
in the end with this blistering, bold, and wickedly catchy track. Miles’ vocals
are ultra smooth, the arrangements impress and the song is easily the most
vintage sounding song even with Ra Ra Riot’s newfound love of electronics.
“Beta
Love” whizzes by in a blink of an eye. Okay maybe in a really tired blink of an
eye especially when those completely underwhelming, disposable songs play. At
any rate, there are things to like here. You can have a little fun with “Dance
With Me,” and “Beta Love,” and feel the gentler side of Ra Ra Riot with “Is It
Too Much,” and “I Shut Off.” The problem is that while there are some decent
songs, there are really only two or so really good tracks. The rest are rather
uninspired and entirely unmemorable. Ra Ra Riot took a big swing, but came up
short. The gamble they were hoping to win big with has left them breaking even.
Perhaps even losing a little bit but hopefully coming away from it all with a
new established outlook they can utilize next go around.
Grade: 6.8 out of 10
Published by Mountain Views News on January 19th, 2013
http://mtnviewsnews.com/v07/htm/n03/p11.htm
http://mtnviewsnews.com/v07/htm/n03/p11.htm